For advisers to ultra-high-net-worth families

Scale your judgement, not your hours.

The investment policy, three scenarios and client-ready report that once took three days, reviewed and signed off by you in ninety minutes. Serve the next family without thinning the rigour that earns their trust.

  • Room for the next family A reviewed policy and a client-ready report in an afternoon, not a week. Grow the book without growing the team.
  • A method the firm owns Your judgement becomes software the firm holds, not knowledge that walks out the door.
  • Your hand on every number A tested engine does the maths; you approve every figure before a client sees it.

Built for the firms that serve significant wealth

Multi-family officesWealth managersPrivate-client advisersIndependent advisersFamily-office teams
The problem

Exceptional advice, held together by hand.

How it works today
  • The method that sets you apart lives in one person's head. It cannot be insured, sold or handed on.
  • Scenarios built by hand in spreadsheets rarely reproduce, and rarely audit, which is exposure the day a regulator asks to see the reasoning.
  • Decisions are made in meetings that leave no formal record.
  • A polished report takes days, so the next family waits, or the work is turned away.
How it works with Moondog
  • Intentions are captured once and structured into a clear policy.
  • Returns, risk and stress come from a single deterministic engine.
  • Every family decision is recorded, versioned and approved.
  • Word and Excel documents follow from the same audited figures.
How it works

From a family's intentions to a strategy they can stand behind.

01

Capture

A guided questionnaire turns conversations into a structured investment policy, with a review gate you control.

Master questionnaire · illustrative
0 of 13 sections
  • Objectives & horizon
  • Risk tolerance
  • Liquidity needs
  • Constraints & exclusions
  • Tax & jurisdiction
  • Governance & reporting
02

Advise

Compass keeps the live policy and its binding constraints in view as you work, so nothing drifts.

Compass · illustrative
Section 4 · Liquidity

How much of the portfolio should stay liquid within 12 months?

10–15% 20–25% 30%+
03

Model

A deterministic engine produces three comparable scenarios: Sleep-Well, Base and Dynamic.

Scenario engine · illustrative
Sleep-Well 0.0%
Vol 0.0% Max DD 0%
Base 0.0%
Vol 0.0% Max DD 0%
Dynamic 0.0%
Vol 0.0% Max DD 0%
Equities Fixed income Private markets Real estate Cash
04

Agree

The family endorses one direction. The decision is recorded, versioned and ready for the policy statement.

Family alignment · illustrative
Target portfolio risk level
A B C D
ConservativeGrowth
Endorsed 0/4 Converging
Strategic asset allocation

Every allocation traces back to policy.

Strategic asset allocation · illustrative
Equities0%
Fixed income0%
Private markets0%
Real estate0%
Cash0%
✓ Within policy constraints

Illustrative allocation. Sample figures, never a real client.

The output

What the family actually receives.

Investment policy statement · illustrative

Investment Policy Statement

Family ref. UHNW‑0247 · v3 · approved

Signed off
Objective
Preserve capital across three generations
Horizon
Perpetual, reviewed every 10 years
Risk capacity
Moderate · max drawdown −18%
Liquidity floor
0% accessible within 12 months
Strategic allocation
✓ Reproducible · audit trail attached PDF · Word · Excel

Illustrative output. Sample figures, never a real client.

The principle

The model handles the language. A tested engine handles every number.

You own the numbers The model reads prose, structures intent and drafts the policy. Every figure comes from the engine, and you approve it before a client sees it.
The same inputs, the same answer Deterministic by design, so every figure is reproducible and open to inspection.
European by default Hosted in Frankfurt, a model that sees only pseudonymised inputs, and a full record of every action.
Security and compliance

Built to stand up to scrutiny.

European data residency, a strict boundary around the model, and a complete record of every action.

European data residency

Hosted in Frankfurt. Client data never leaves the EU.

Pseudonymised by default

No names or personal data reach the model. The exact payload is retained as proof.

A tamper-evident record

Every meaningful action is logged and time-stamped, built so the record cannot be quietly changed.

GDPREU data residencyMiFID IIBuilt for BaFin scrutinyAudit trailSSO
By design
100%
Figures from a tested engine
0
Real names the AI ever sees
90
Minutes to a reviewed draft
Why now

The ground is shifting under hand-built advice.

Scrutiny is rising

MiFID II and BaFin increasingly expect to see the reasoning behind advice, not only the recommendation.

Clients expect to see the work

The next generation, raised on transparency, wants to understand how a number was reached before they trust it.

Wealth is changing hands

More families are passing on capital than at any time in living memory, and deciding who advises them next.

The honest comparison

Why not just keep doing it by hand?

Excel and a junior analyst

Spreadsheets do not reproduce and do not audit, and the method leaves when the analyst does. You are renting capacity, not building an asset.

A general AI assistant

A general model will confidently invent a number. Moondog's figures come from a tested engine, and the model never touches the maths.

Build it in-house

Audit-grade, EU-hosted software is years of engineering. That work is already behind us.

Why us

Judgement, encoded by people who have built serious systems before.

Twenty-five years of advisory method Moondog encodes a quarter-century of UHNW family-office practice: the questionnaires, policy rails and scenario logic that hold up with genuinely complex families.
Fifteen years of serious engineering Turned into auditable, EU-hosted software by an engineer with fifteen years in enterprise technology, big data and machine learning, who has built systems at scale before.
Hard to copy, by construction A deep methodology and audit-grade engineering are not a weekend's work to replicate. That is the moat.
How we work

A partnership, not a purchase.

Your methodology stays yours Your questionnaire, your policy rails and your scenario logic are embedded, not replaced by a generic algorithm.
Shaped around your practice We adapt to how you already serve families, not the other way round.
Onboarded with care A considered start on your own scenarios, with support throughout.
Questions

Questions, answered.

Does the AI decide returns or risk?

No. The model only structures language. It reads prose, drafts a policy and proposes questions. Every figure comes from a deterministic engine, and a person reviews it before a client ever sees it.

Where is our data held?

In the European Union, in Frankfurt. Client data never leaves the EU. The model sees only pseudonymised inputs, and every action is written to an audit trail that cannot be altered.

Does Moondog replace our methodology?

No. It embeds your methodology rather than replacing it with a generic algorithm. The model tailors at most a few questions, and you review and approve everything before a client sees it.

How does this support our regulatory obligations?

Reproducible figures and a complete audit trail are designed for MiFID II and BaFin scrutiny. You can export the full record whenever you need it.

Is this website the platform?

No. This is our public site, and it holds no client data. The platform is a separate, access-controlled application for advisers and their clients.

See Moondog on your own scenarios.

A considered, 30-minute introduction for advisory firms and family offices.