Fiduciary duty
The legal obligation to act in another party's best interest.
A fiduciary must put the client's interest first, above their own. For advisers it underpins the duty of care, the handling of conflicts, and the documentation that demonstrates both.
Understanding who owes a fiduciary duty, and who merely sells, is one of the most protective questions a family can ask. A fiduciary must put the client first and manage conflicts; many in the industry operate to a lower standard. Knowing which you face changes how much to trust the advice.