Moondog
Term

Pseudonymisation

Also: pseudonymised

Replacing identifying data with tokens so a person can't be identified without a separate key.

Under the GDPR, pseudonymisation reduces risk by ensuring personal data can no longer be attributed to an individual without additional, separately held information. Moondog pseudonymises every input before it reaches an AI model.

For wealthy families, privacy is not a detail. Pseudonymisation lets technology, including AI, work on a family's situation without exposing who they are, and it gives the family evidence of exactly what was processed. It is a practical bridge between using modern tools and protecting confidentiality.

Related terms

Concentration risk The danger that arises when too much wealth sits in a single asset or exposure. Correlation The degree to which two assets move together. Custodian The institution that safekeeps a portfolio's assets. Discretionary mandate An arrangement in which the adviser makes investment decisions within agreed limits. Diversification Spreading capital across assets that don't move together to reduce risk. Efficient frontier The set of portfolios offering the highest expected return for each level of risk.

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